SM Launches e-Plus: The Movie Card

Ortigas City, Philippines—A buzz of activities filled SM Megamall Cinema 3 last April 11, 2012 as it launched its latest product, the e-Plus card, a re-loadable movie card that offers added convenience and rewards to SM Mall Goers.  The benefits of acquiring this card is as numerous as SM branches in the country. But the best of which is that you don’t have to go through the long lines to watch a movie,just swipe then enter. And you are assured of seats when a blockbuster hits the theaters,.   Does that sound good? Well, read on because there is still a lot more good deals with this card.
e-PLUS, which stands for Entertainment, Privileges, Lifestyle, Upgrades and Surprises, allows moviegoers to load credits on a prepaid card which can easily be upgraded to a loyalty card for free. After upgrading it , cardholders can earn reward points for every use at any SM Cinema and Snacktime branch. The rewards are redeemable at the e-PLUSbooths  in all SM Cinemas nationwide.

On top of the reward point scheme, e-PLUSis loaded with VIP privileges, special promos like a 50% discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. Partner merchants have extended exclusive and exciting offerings to e-PLUS members. Special e-PLUS lanes for reloading are available at the cinema ticket booth. Snacktime treats for members include free upsize of drinks and meal credits for every Php500.00 or Php1000.00 reload.

Upon signing up, cardholders can also start receiving movie and promo updates regularly both via SMS and email. In addition, they can have their own e-PLUSaccount through the e-PLUSpage at the SM Cinema website.

“e-PLUS, the first of its kind in the country, gives movie-watching an exciting twist. We are innovating to provide our patrons more convenient access where they don’t need to fall in line when purchasing movie tickets. They just have to go straight to their cinema of choice and insert their card. We are loading up the card with rewards and perks. The e-PLUS card is a prefect entertainment gift card. It is also ideal as corporate giveaways for various programs and promotion.” says Ms. Sahara Jean Garnica, Senior Marketing Manager of  SM Cinema.

To get an e-PLUScard, an existing prepaid cardholder or a new member must fill out an application form obtainable at any e-PLUSbooth or from the SM Cinema website ( Upon submission of the completed application form, cardholder has the option to avail the e-PLUS Starter Kit for only of P300.00. Starter kit includes a premium item, an automatic pass to a movie plus a large popcorn and a soda. Upon completion of registration and payment of the starter kit, the cardholder will receive a personalized e-PLUS card and a welcome SMS. As a bonus, by validating his or her mobile number, member gets a complimentary movie ticket for another movie of his or her choice on the next visit to SM Cinema.

“While e-PLUSis one’s gateway to all of our exclusive offers, it is also our way of rewarding our loyal patrons. Because it offers convenience and loaded entertainment experience with its privileges, ever-growing number of surprises and partner merchants, our membership base is expected to continually grow..” says Edgar C. Tejerero, Senior Vice President of West Avenue Theaters Corporation.

To learn more about the e-PLUS card, visit or call Customer Care Hotline 470-2222.

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