Clara Ole Launches The Country’s First Sinangagfest

Quezon City, Philippines—Clara Ole, local food brand known for its jams and preserves, launched the country’s first Sinangagfest, a cooking competition for the best fried rice recipe making use of their latest product, Ora Mix Mo fried rice mix.  The event was launched at 55 Events Pllace at Sct. Rallos street last May 11,2012 with the participation of celebrity chefs Sandy Daza, Eugene Raymundo, and 12-year old Kyle Imao.  The event was hosted by Suzi Entrata-Abrera, host of  GMA 7’s “Unang Hirit” and featured a special song number by Joey De Leon.

Since this is a rice-eating country, having a Sinangagfest (sinangag means fried rice in tagalong) is bound to happen.  With the knowledge that Filipinos eat five times a day establishing that eating is a favorite activity, there’s no question that this event will be a hit with the Filipinos.

 The event lived up to its fiesta “ole” theme with its decors, activities, festive dishes and upbeat music which was being played as the guests were arriving.  Upon registering at the entrance, guests were greeted with warm smiles and an apron over our heads (in lieu of a lei).  We were also handed a bayong (native bag) which had a kawali or a native frying pan inside.  At this point, the “fun” mood was set.  Then we were ushered to a nearby native ice cream cart for a scoop of ice cream followed by a  photo shot for our souvenirs before we entered the actual venue.  The mood inside was even more upbeat and active as you see native drummers dancing about.  The program started with a modern take on an ati-atihan dance number which was a high-energy performance to the beat of native drums.

Chef Kyle with Host Suzi Abrera

This was followed by a cooking demo by the three celebrity chefs using the various Ora Mix Mo rice mix products.  Chef Sandy Daza presented the Tocino and Paella fried rice mix in his dishes,, Chef Eugene Raymundo used the Beef Steak mix in his rice dish, and Chef Kyle Imao prepared his dish with the java fried rice mix which he called the Kiddie Java Fried rice.  The audience  had a sample of their dishes after each dish was done.

Kiddie Java Fried Rice recipe

The demo was followed by a contest wherein volunteers from the audience were to prepare a fried rice dish guided by the three chefs.  The winner was the dish guided by Chef Eugene Raymundo.  A special song number by Mr. Joey De Leon followed before the buffet was served.

Joey De Leon

The buffet consisted of dishes enhanced by the various Ora Mix Mo products that included several fried rice flavors, barbecue, grilled squid, honey ribs, chicken inasal, Korean barbecue enhanced by the various Clara Ole marinades.  Needless to say food was overflowing.  The event wrapped up with mini-interviews and photo-taking before everyone left with a smile on their face and a memory in their head to be written down after.

Chef Sandy and Kyle guiding contestants

Kanin Pa Lang,  Ulam Na!

 In a typical Filipino family setting, “KANIN ANG BIDA!” (Rice is the Star) Adobo, Menudo or even Tuyo will not be as great without the rice.  Thus,  CLARA OLE ORA MIX MO presents specialty fried rice cooked simply and quickly where you don’t need to have a viand (main meat or veggie dish). Variants include: Java rice, Japanese fried rice, paella rice, beef steak rice, tocino rice, and adobo rice which comes in 2 sizes: 30g (good for 2-4 cups of cooked rice) and 120g (good for 8-12 cups of cooked rice)

Chef Eugene with winning contestant

The 100 Palengke Sinangag Cook-Off Tour

Clara ole ora mix mo team will kick-off the nationwide sinangag-cooking event with a tour  of 100 public markets in search for the best 100 clara ole ora mix mo sinangag recipes.

To qualify,  one must purchase any clara ole ora mix mo specialty fried rice mix variant then create a fried rice recipe using the variant of your choice  and present it to the sinangagfest roving public market caravan.  Panelists will select the top five sinangag recipes per participating public markets.

Sandy Daza’s Paella Fried Rice

Twenty clara ole ora mix mo sinangag recipes each from pampanga, olongapo, nueva ecija and gma plus 10  sinangag recipes each from cebu and davao will be selected from these cook off events and will be presented in the city-wide sinangagfest.

The Clara Ole Ora Mix Mo Sinangag fest

Four sinangag festivals will be held in the following areas: pampanga, olongapo, gma and nueva ecija and featured are the winning clara ole ora mix mo sinangag recipe entries from the palengke cook off tour.

Highlights of the sinangag festival include “live sinangag cooking” and “sampling”. To complete the fiesta feel, there will be various drum and bugle presentations, games and raffle prizes for everyone to enjoy. Featured chef attendees will be renowned chefs, Chef Sandy Daza and Chef Eugene Raymundo with guest chef: Junior MasterChef grand champion Kyle Imao.

 The best 100 Ora Mix Mosinangag recipes, flavored, cooked and “jazzed up” to suit the filipino palate, will be selected and compiled into a recipe book featuring the contestants’ profile and unique winning recipes.

with Sandy Daza and Clara Ole Brand Manager

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