The Wok-a-holic Saga begins . . .

Press Release:  Electrolux Reveals The Wok-a-holic Kitchen Star Contenders

Electrolux’s highly anticipated cooking competition is back once again on its 3rd year as it searches for the Wok-a-holic Kitchen Star! 14 aspiring chefs have been selected to undergo a  Culinary Boot Camp featuring celebrity chef mentors: Chef Bruce Lim, Chef Rosebud Benitez and Chef Jonathan Bautista of CCA. Then these 14 will battle it out in an exciting Cook-Off where one of them will win the title of Electrolux Wok-a-holic Kitchen Star.

Master Chef Bruce Lim

Under the mentorship of the three celebrity chefs, the Top 14 will be trained in various cooking techniques during the 2-day Wok-a-holic Boot Camp in Waltermart North Edsa on June 29 and 30. Lessons include everything from handling appliances and cookware to food preparation and presentation. After which the finalists must complete challenges to test their knowledge on what they learned during the sessions.

Chef Jonathan Bautista

The 14 contenders chosen were Catherine Blas, Tara Cagadoc, Maria Cristina Castro, Maria Chelo Sobremisana, Belinda Custodio, John Mark Dalucio, Roland Jonas Ferrer, Richard Lucenada, Rommel Marcos, Rigette Osoteo, Rosarie Peñaflor, Mariela Salcedo, Lorenza Nerissa Sarza-Quintos, and Georgia Shirar. As an added twist, they will have official Wok-a-holic Blogger Partners to help them campaign for the People’s Choice Award.

The winners will be announced during the Grand Cook Off at Cash and Carry Makati on July 7 and 8. At the end of the kitchen battle, only one will emerge as the Wok-A-Holic Kitchen Star taking home the grand prize of a culinary scholarship from CCA Manila, an Electrolux kitchen showcase and gifts from this year’s Wok-a-holic partners.

This year’s Electrolux Wok-a-holic Cooking Competition is made possible by the following: Center for Culinary Arts, Meyer, Lee KumKee, Biokips, GastroChef, Solane LPG, Pyrex, Corelle, Cif, and Surf Dishwashing Liquid. As well as media partners, 96.3 Easy Rock, Yummy magazine and Good Housekeeping magazine.

To know more about Electrolux and Wok-A-Holic Kitchen Star, visit electrolux.com.ph or check out the Wok-A-Holic Kitchen Star Tab on facebook.com/thelittlewhitebook and twitter.com/ElectroluxPH.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s