A NEW Direction is Launched at SM Southmall in time for Christmas

The East, West and the North have their own attractions but there is a new direction for fun shopping, dining and entertainment—the South.

Southern leisure gets a makeover as the all-new SM Southmall recently showcased its revamped interiors and roster of new attractions which include new shops housing favorite foreign and local brands as well as the new al fresco dining strip called Food Street at Southmall.

The formal relaunch of SM Southmall was graced by executives of SM Supermalls led by SM Prime President Mr. Hans T. Sy, SCMC President Ms. Annie S. Garcia, VP Operations-South Mr. Glenn D. Ang, SCMC VP Operations-Premier malls Mr. Steven T. Tan, VP Leasing Ms. Daisy T. Chua, and SM Engineering Mr. Hans Christian Sy Jr. together with key executives from partner stores, celebrities and personalities. The event was even made more festive and colorful with the Christmas celebration launch on site featuring the 20-foot mechanical royal Christmas carnival figures at the mall. Artists Gian Magdangal, the UP Singing Ambassadors and the ABS-CBN Philharmonic Orchestra led by maestro Gerald Salonga were present to serenade the guests and shoppers and fill the air with early yuletide musical cheer.

Billed as “New Direction,” the event marked several reasons why the South is the new direction for cool gigs and hang outs.

For shopping, the mall presents an architectural innovation  High Bay, a high ceiling section which hosts foreign labels such as 158 Designer’s Boulevard, Nine West, Cache Cache, Terranova, Aldo, Charles & Keith, La Senza and Face Shop among others. Truly a Southern belle’s shopping line-up daydream come true!

Entertainment is also a premier feature at SM Southmall. It is home to the only IMAX Theater in the South Metro, which offers a comfortable 440-seating capacity and the latest in cinema technology, and SM Ice Skating Rink, one of only two SM ice skating rinks in the Philippines.

The South sets a new dining experience direction which is a breath of fresh air– at the Food Street at Southmall. This 250-meter row of restaurants offers a family bonding opportunity outdoors with a variety of cuisines to choose from. The establishment boasts of spacious al fresco dining area, illuminated LED fountain that serves as a visual delight for all ages, soothing jazz music, weekly live entertainment, parking that’s within walking distance and a convenient drop off and pick up area for both the shoppers and diners. Food Street at Southmall includes dining favorites Holly’s Coffee, Maharaja, Agave, Rack’s, Marciano’s,  Tous Le Jours and Café Mary Grace.

SM Southmall will soon offer SM Bowling Center, Mall Concierge, Golf Cart Service, LED Carpark Finder, Valet Service, Driver’s Lounge, Transport Service Expansion, enhancement of PWD facilities and more shopping choices.

For more information on SM Southmall, call 8000.447 loc. 132.


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