We don’t need to feel helpless when we see shows on television that seem to impart low moral values, degrade women, celebrate criminal behavior or expose our children to desensitizing brutality or unnecessary violence.
Responsible parents should be vigilant in monitoring TV shows, then report and unite to enforce the Children’s Television Act of 1997 under the Department of Education or DepEd. Let’s help “The Children’s Television Act of 1997” Protect our Children. But this requires parents to be vigilant in reporting abuse then act together to pressure these errant, money-prioritizing television companies to observe the rules.
The National Council for Children’s Television or NCCT was created by Republic Act No. 8370 called the Children’s Television Act of 1997. On May 5, 2003, the NCCT was transferred from the Office of the President to the Department of Education, under Executive Order No. 203 signed by President Gloria Arroyo.
The goal is to ensure that all children in the Philippines will have access to quality television programs that are creative, informative, educational, and entertaining, wherever they are, and in whatever circumstances they are in.
The Council is composed of five members representing the following sectors:
- Broadcast Media
- Child Development Specialists
- Child-Focused NGOs
Nomination process is made by their respective organizations and the Council for the Welfare of Children (CWC) then appointed by the President based on their integrity, professionalism, and authority on children’s rights and responsible television programming.
The Council’s main task is to monitor, review, and classify children’s television programs and advertisements aired during child-viewing hours then take appropriate action by disseminating information to the public and bringing results to the attention of concerned agencies for appropriate action.
They must formulate policies on media programs for children during the hours of 6am to 9pm. In coordination with the MTRCB, the council must prescribe an appropriate set of criteria for evaluating programs that takes into consideration the sensibilities of children with the end in view of establishing a Television Content Rating System on Sex, Violence, and other abuses on children.
A minimum of fifteen percent (15%) of the daily total air time of each broadcasting network must be allotted for child-friendly programs. This shall serve as a condition for the grant or renewal by the NTC of a Broadcast Certificate of Public Convenience and Necessity (CPCN), Provisional Authority (PA), Franchise or License.
Let’s all be concerned and be active in enforcing this law. Because if no one bothers, then the TV networks will just go on their merry ways milking advertisers at the expense of our children’s mental and moral well-being.