Flourish Pilipinas: More Baking Fun in the Philippines

SAM_4688Manila, Philippines –Food conglomerate Universal Robina Corporation– Flour Division and the Department of Tourism  launched  a food tourism project called Flourish Pilipinas.  This campaign recognizes and celebrates Filipino flour- based delicacies either through time-tested traditions or bold innovations.

SAM_4683Flourish Pilipinas encourages chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products such as: Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian Raisin Cookies and other mouth-watering delicacies.

Supported by BakSAM_4669ewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine, this campaign has two major projects: the Baking Competition and the Baking Academy.

The highlight of the project is the  Baking Competition which is nationwide with three main category awards:  Hard, Soft, and Cake Flour.

The Professional Level   is open to professional pastry chefs, bakery and bakeshop owners and pastry instructors.  Two awards will be given in this level:

  • Globe Award– For Recipes using hard flour (URC’s Globe or Blend 100 Flour)
  • Sampaguita Award – For Recipes using soft flour (URC’s Sampaguita Flour)

The Student Level  is open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts.

  • Daisy Award – For Recipes using cake flour (URC’s Daisy Flour)

SAM_4667How to Join The Contest

Contestants must fill out an entry form which can be accessed through the recipe contest tab in the URC Flour/Flourish Pilipinas Facebook Page.  It can also be downloaded from the URC Website.

Entries can be submitted to the FlouURC Florish FB screenshotrish Pilipinas Facebook Page or emailed to Kayla Andrea at operations@dtc.com.ph

All entries suSAM_4657bmitted will automatically become the property of Universal Robina Flour Division. Deadline for submission of entries are as follows:

For GMA and Luzon – April 30, 2013

For Cebu and Davao – May 31, 2013

Baking Competition Finals SAM_4648

Should a contestant’s entry be chosen as a finalist –entry, he or she must agree to participate in a bake-off in the following areas:

  • GMA – June 15
  • Baguio – July 6
  • Cebu – July 27
  • Davao – August 10

Winners shall each receive P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors. Winning entries will be featured in a 2014 URC Calendar.

SAM_4706For more information, contact Kayla at 02-892-5842 or visit the Flourish Pilipinas Facebook Page.

So join Flourish Pilipinas Baking Competition  before April 30 for More Baking Fun Times in the Philippines!



with host and sportscaster, Anthony Suntay
with host and sportscaster, Anthony Suntay

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