Manila, Philippines –Food conglomerate Universal Robina Corporation– Flour Division and the Department of Tourism launched a food tourism project called Flourish Pilipinas. This campaign recognizes and celebrates Filipino flour- based delicacies either through time-tested traditions or bold innovations.
Flourish Pilipinas encourages chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products such as: Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian Raisin Cookies and other mouth-watering delicacies.
Supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine, this campaign has two major projects: the Baking Competition and the Baking Academy.
The highlight of the project is the Baking Competition which is nationwide with three main category awards: Hard, Soft, and Cake Flour.
The Professional Level is open to professional pastry chefs, bakery and bakeshop owners and pastry instructors. Two awards will be given in this level:
- Globe Award– For Recipes using hard flour (URC’s Globe or Blend 100 Flour)
- Sampaguita Award – For Recipes using soft flour (URC’s Sampaguita Flour)
The Student Level is open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts.
- Daisy Award – For Recipes using cake flour (URC’s Daisy Flour)
Contestants must fill out an entry form which can be accessed through the recipe contest tab in the URC Flour/Flourish Pilipinas Facebook Page. It can also be downloaded from the URC Website.
Entries can be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at firstname.lastname@example.org
For GMA and Luzon – April 30, 2013
For Cebu and Davao – May 31, 2013
Should a contestant’s entry be chosen as a finalist –entry, he or she must agree to participate in a bake-off in the following areas:
- GMA – June 15
- Baguio – July 6
- Cebu – July 27
- Davao – August 10
Winners shall each receive P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors. Winning entries will be featured in a 2014 URC Calendar.
So join Flourish Pilipinas Baking Competition before April 30 for More Baking Fun Times in the Philippines!