Everyone worries about having the big “C” as it often leads to death in a few years. But to succumb to coloretal cancer is more tragic than the other forms of cancer as it is 90% curable in its early stages. In the Philippines, one of the most common types of cancer is colorectal cancer. Based on research, it is the fourth leading cause of cancer-related deaths in our country. But colon cancer is preventable and 90% curable with early detection through screening.
Not many Filipinos are aware that this is available to them. Some who are quite knowledgeable think they should only go for it when they get old or if their doctor advises them, which is oftentimes a little late already.
Screening procedures such as colonoscopies can detect inflamed tissues, ulcers, and abnormal growths, and also remove polyps in the colon, which can significantly reduce one’s risk of developing colon cancer. This medical procedure involves the entire colon and rectum being examined using a colonoscope.
“Dulcolax, the no. 1 prescribed laxative in our country, is generally known to provide effective relief for constipation sufferers. But what most Filipinos don’t know is that it is also used for colon screenings.”, Ms. Jo-Ann Ramos Brand Manager of Dulcolax® notes. “Carewell Community is a non-profit foundation that provides support, education, and hope to persons with cancer and their loved ones. It is a fitting partnership to help save lives.”
The objective is really just to make people aware that they should get screened early on to prevent or detect early Colon Cancer. With the Lifesaver partnership we can all be lifesavers.”, Ms. Ramos adds.
In addition, Lifesaver will also conduct a series of presentations in various hospitals to gain support from medical practitioners to encourage people at risk to get screened. This is particularly for those that have reached the age of 40 and above. It is said that those in that age bracket are more susceptible to acquiring the disease. The campaign has tapped experienced Gastroenterologists and one of them is Dr. Jaime G. Ignacio, a gastroenterologist-internist practitioner.
Dr. Ignacio specializes in digestive endoscopy as well as liver and abdominal diseases. He has over 20 years of experience as a resource person on a wide range of subjects in gastroenterology. He presently heads the Digestive Malignancy Council of the Philippine Society of Gastroenterology, whose advocacy is raising local public awareness for the early detection of colon cancer and various digestive cancers.
Another key program of the Lifesaver campaign is the Bisacodyl (Dulcolax®) Lifesaver packs that is available in key drugstores. A portion of the proceeds from the Lifesaver pack will go to sponsored colonoscopies.
Through the Lifesaver campaign, there will be hope instead of dread. By helping to spread the Lifesaver message, you also help save lives. To know more about colon cancer and colonoscopy, visit facebook.com/ColonCarePH.