People today live multifaceted lives. A mom of three can be a successful career woman and a yoga enthusiast at the same time. A well-respected lawyer can pursue his interest in photography and arts. Today, people set no boundaries in pursuing the things that bring them even more happiness and fulfilment—their passions.
Electrolux, a global leader in home appliances, advocates this through the Wear Your Passion campaign. Empowering people to make time for the things that they love to do and to pursue their passion is what the campaign aspires for. From being an entrepreneur to an environmentalist, from working at the office to volunteering for an even bigger cause, from doing household chores to living out your passion, a balanced lifestyle for all is what Electrolux wishes to promote through the Wear Your Passion campaign.
Making time for one’s passion is not that difficult with thoughtfully designed products that aid homemakers in doing household chores. For instance, the new Electrolux Time Manager Washing Machine is designed to work around anyone’s busy schedule. Designed with a Time Manager feature, one can efficiently manage laundry time while doing other chores. Electrolux promises less laundry time and more time for more important things.
To perfectly represent the campaign, Electrolux looked for personalities that best personify the ideals of the Wear Your Passion campaign. Electrolux is happy to announce its newest digital brand ambassadors: Chef Rosebud Benitez-Velasco, model, TV host and actress Cheska Garcia-Kramer, and mompreneur Janice Crisostomo-Villanueva.
“Through the Wear Your Passion campaign, everyone is encouraged to maintain a balanced lifestyle and take pride in their passion,” says Andrea Pionilla, Group Product Manager, Electrolux Philippines. “We want everyone to engage in this meaningful advocacy and be a proud Passionista.”
To further encourage people to share their passion, the #WearYourPassion Photo Contest was introduced. Through this contest, Passionistas are given the chance to express themselves and share their passion with everyone. All they have to do is take a photo of themselves wearing an OOTD (outfit of the day) that best represents their passion, upload it on Instagram, use the hashtags #WearYourPassion and #Passionista and tag @ElectroluxPH. A featured Electrolux small appliance will be given away weekly.
For more news and updates about the Electrolux Wear Your Passion campaign, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.