SM Cinema’s 47th Branch in BF Offers Four Director’s Club Cinemas

Director's Club Lobby

BF Paranaque is now  home to the 47th SM Cinema branch which offers four Director’s Club Cinemas,  intimate, deluxe theaters specializing in above par personalized service for every movie lover. Equipped with superb projection equipment and the latest technology in digital surround sound, Director’s Club Cinema has first rate acoustics and a crystal-clear digital screen. Just like a regular cinema for every movie goer but well-appointed and elegant, Director’s Club Cinema employs 30-50 comfortable reclining chairs and offers delicious eats to accompany movie-watching served by trained in-house butlers; the menu tailored especially for movie-watching by SM Cinema’s in-house food provider Snack Time. To accommodate guests with special needs, two slots are dedicated especially for PWDs.

SM Cinema at SM City BF Paranaque was launched last November 28, 2013 with a ribbon-cutting ceremony and a special advanced screening of the chartbuster “Ender’s Game”, the newest sci-fi blockbuster to hit cinemas. The new branch also has two digital cinemas capable of showing 2D and 3D movies.

Apart from the branches in SM City BF Paranaque, Director’s Club Cinema is located in two other SM Supermalls branches: One at the Mall of Asia in Pasay and two at SM Aura Premier at The Fort.  Director’s Club Cinema is expected to open soon in more SM Supermalls branches.

Director's Club PhotoSM Cinema digitizes its movie theaters

To keep pace with the global trend in theater technology, SM Cinema has digitized its theaters—the first cinema exhibitor in the Philippines to do so. Following this trend in digitization, SM Cinema BF Paranaque opens with two theaters that are all equipped with state-of-the-art digital projection system, promising crystal-clear image display. SM Cinema BF Paranaque is the first SM Cinema branch to employ the Christie CP4200 projector. The Christie CP4200 platform is the only 4k DLP (Digital Light Processing) solution that is able to provide the world’s most brilliant 3D images plus the highest level of content security, easiest adaptability, operation and maintenance. Fully DCI (Digital Cinema Initiative) compliant, Christie’s 4Ksolution incorporates the proven design concepts of the best-selling Christie CP4200 platform.

Moreoever, SM Cinema is also furnished with the most advanced audio system that delivers booming sound—making movie-watching more engaging and a great deal fun. The two stadium-type digital theaters have a total of 372 seats designed for a cozy movie-viewing, with two slots for PWDs for each theater.

SM Cinema BF LogoA more convenient and rewarding cinema experience

SM Cinema BF Paranaque is equipped with the turnstile system to facilitate the automated entry to all its entrances. The turnstile system promotes paperless ticketing. Instead of paper, SM Cinema issues cine access cards. The cine access cards are single-entry cards. One can also get a reloadable card which is referred to as the e-PLUS Tap to Pay card. This allows patrons to load credits on the prepaid card. It is also upgradable to a loyalty card so that for every transaction at SM Cinema and Snack Time, e-PLUS Tap to Pay cardholders earn reward points that are redeemable at any e-PLUS booth.

Movie Time is Snack Time

Snack Time, under the management of West Avenue Theatres Corporation (WATC) commonly known as SM Cinema, and one of the affiliates under the country’s leading mall developer and operator, SM Prime Holdings, Inc., the largest cinema exhibitor in the country today. Currently operating in 47 SM Supermalls nationwide and still growing, providing best customer service and serve quality food. Snack Time is the official in-house food provider of SM Cinema and Director’s Club Cinema branches along with IMAX theatres in SM Supermalls.

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