Coloma, Dureza to speak on Communication Risk for Journalism Students

communicating risk-03Press Release:

Secretary Herminio ‘Sonny’ B. Coloma, Jr., Chief of the Presidential Communications Operations Office in Malacanang will be the keynote speaker in this year’s National Communication Research Conference (NCRC). Now on its third year and annually convened by the University of the Philippines – Communication Research Department , the conference is considered as the biggest gathering of communication research experts and students from various communication and journalism schools in the country. It is co-convened by two professional communication groups, the Philippine Association of Communication Educators (PACE) and Philippines Communication Society (PCS).

The conference, whose theme is “Communicating Risk”, set on February 7 and 8 at the Cine Adarna of the College of Mass Communication at the University of the Philippines in Diliman, Quezon City, will also gather not only the academic community but media practitioners and executives, bloggers and other experts in communication and media as well. Timely and relevant as today’s issues, it will focus on the importance of communication research as an academic discipline and essential tool for better understanding of various issues and subjects that affect and impact daily life where man-made and nature-induced risks and disasters happen intermittently.

Current chairman and president of the Philippine Press Institute (PPI) and former cabinet secretary Atty. Jesus G. Dureza will be plenary speaker on reporting risks and disasters.

Both Coloma and Dureza were media practitioners before they entered government service. Dureza, now a full-time publisher of Davao-based Mindanao Times and head of the fifty-year old Institute, continues to advocate and champion causes on disaster and conflict mitigation.

Bulacan-based journalist and senior reporter of Mabuhay Newspaper Dino Balabo and DJ Yap of Philippine Daily Inquirer will also be resource persons on reporting risks and disasters.

A post conference workshop on “Research Ethics and Risk Communication” will also be conducted to update communication educators and experts on the knowledge, skills and tools on research on communicating risk. Experts in communication and media research will talk about advanced research paradigms and methodologies. The highlight of the conference is the awarding of the top research papers on the second day. Registration will start at eight in the morning onFebruary 7.

The NCRC is supported by PLDT, PPI and PDI.

Participants are requested to pre-register through this link:  Payment can be made through PACE, PCS or the Communication Research Department located at the 2ndFloor, Annex Building, Plaridel Hall, Ylanan Road, University of the Philippines Diliman, Quezon City. Academic institutions may email their list of delegates to the NCRC Secretariat ( with the subject NCRC 2014 List of Attendees – .

For other concerns and confirmation of attendance, the organizing committee can be reached through mobile number 0943 5561254, landline 9206866 and (UP Communication Research Dept/PCCC-PMD)


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