Chicdriven Empowerment Expo in Celebration of International Women’s Month

chicdriven posterGood news, fellow moms, career women, married or single, we celebrate International Women’s Month this March. This month is all about us and for us, women. We are strong, we are smart, we look fabulous, we have it all because we are Chicdriven. So kick off your shoes, prop up your feet, sit back and relax as we take advantage of the great activities that lay in store for us this month.

In celebration of International Women¹s Month, Zest Asia Inc. has organized the Chicdriven Women Empowerment Expo happening in Alabang Town Center Atrium on March 28-30, 2014. This community development event aims to arm women with the different tools, information and skills to help them achieve having it all, the Chicdriven way.

SAM_9181In our Chicdriven world where motoring is a part of our everyday life, we don’t test cars on how many cylinders it has but how many strollers it can fit or if its ride is smooth enough to apply liquid eyeliner while sitting in the passenger seat. Cars have become one of the tools that help Chicdriver¹s achieve “having it all.” Though always trying to strive for the best, this endeavor is not without broken nails or messed up hair. In fact, to be Chicdriven means honoring the struggles and efforts each and every woman goes through to become what she chooses to be — helping herself to the tools that make it look effortless. Having it all need not be perfect, just chic.

The expo offers free seminars and workshops on topics such as road safety, auto maintenance, fashion, beauty, parenting, life balance, health and wellness. Other highlights include the Electrolux cooking demo By Chef Bruce Lim, and a Makeover station by BYS cosmetics. Partners including Standard Insurance, Marie France, Brabantia, Garden barn and Tuason Racing School will offer exciting booth demos and workshops during the expo.

SAM_9191“We wanted to make an event that will bring together different women’s group and advocacies in one celebration. We want the community to be engaged as active participants and not just passive spectators,” explains Jeanette Ipapo-Tuason, author of the Chicdriven column at the Philippine Daily Inquirer and organizer of the expo. “Each seminar represents an advocacy and is co-hosted by a civic or advocacy group such as Zonta Club Alabang, Mommy Mundo, and parent’s associations of the different schools in the south.”she added.

The Chicdriven Women Empowerment Expo will run from March 28-30, 2014 at the Alabang Town Center Atrium and will be open during mall hours. The event is also supported by Fringe Salon, Fitness First, Melissa and Doug, Ogalala, Safety 1st, Pigeon, and Gluta White, Has Media Partners are Metro, Working Mom, Chalk, Lifestyle Chanel, E! and For Seminar Schedules, please visit us on Facebook/Chicdriven for updates and promos or email us at


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