There’s more to a cookie than meets the eye. Then again OREO is not your average cookie as it continues to jump over the cookie cutter mold. This time the world’s adventurous cookie has gone out of this world and into an action-thriller mode as it partners with Paramount Pictures for the release of the upcoming Michael Bay film “Transformers: Age of Extinction,” with its Philippine release on June 27. Covering over 35 countries, including the Philippines, this first-ever global movie partnership includes a global TV spot directed by Bay, Hasbro’s iconic Transformers brand-themed OREO cookies and packaging, point-of-sale activations as well as digital and social media efforts.
From new packaging and movie-themed activities on the OREO Twist, Lick and Dunk app around the world to film-themed Oreo cookies in the Philippines, OREO brand is set to excite Transformers and OREO fans – wherever they are. With the new cool blue Prime Berry Creme and lively yellow Action Fruit Creme flavors inspired by the movie partnership, OREO will never go out of taste, occasionally dipping into an adventure of flavors.
“The OREO team has created one of the most integrated and innovative Transformers partner campaigns for the movie franchise to date,” commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. “We were fortunate to have Michael Bay dedicate the time, while still in production on ‘Transformers: Age of Extinction,’ to personally direct the new OREO television campaign, which Transformers movie fans around the world will no doubt love to see.”
The TV campaign will bring the OREO brand into the world of Transformers. Directed by Bay, in collaboration with ad agency The Martin Agency, the spot shows how an OREO cookie provides a moment of support as the giant Transformers robot carries on in the fight for good. Titled “Little Help,” the spot will air in over 15 markets, including the Philippines.
This latest partnership just shows that OREO cookies will never go stale and boring though it’s been around for a century. Are you ready to see OREO in action? Join the OREO community at http://www.facebook.com/oreo to follow the story.
OREO is the world’s favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Mondelēz International’s “billion-dollar” brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual net revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO celebrated its 100th birthday in 2012.