From L-R: Ms. Nicole Deato, AVP – Education and Leisure Centers, SM Lifestyle Entertainment Inc; Mrs. Teresa Martinez; Mr. Michael Martinez; Mr. Edgar Tejerero President, SM Lifestyle Entertainment Inc; Ms. Linda Atayde, SAVP – Education Programs, SM Foundation, Inc.
After opening doors for Filipinos to compete in the world of Ice Skating and inspiring young Pinoy ice skaters to try their luck in the sport, Michael Martinez, Philippine lone representative to the 2014 Winter Olympics has now a big supporter in the SM Group. Who else would be a better sponsor than the company that greatly help start his career in ice skating. The only company in the country that invested in a recreational ice skating rink decided to join Michael in the world stage of ice skating. The dream team was formalized in a contract signing held last July 17 at the SM MOA Arena, so now Filipinos can look forward to cheering for their flag the next 2018 Winter Olympics.
Michael Martinez, who had discovered his love for skating at a very early age, honed his skills at the SM Skating Rink. He had joined international competitions such as those developed by the International Skating Institute and the International Skating Union, but his efforts have recently been noticed by the Public as the only Filipino representative at the Winter Olympics 2014.
To further develop his talent, SM Prime Holdings, SM Lifestyle Entertainment, Inc., and the SM Foundation teamed up to provide Martinez monetary support for his training and needs for skating.
The contract signing of Michael Martinez and SM was timely as Martinez left the next day for the United States to train in preparation of the Hilton Honors Skate America to be held in Chicago Illinois in October 22-26. Michael was one of the select few invited by the organizing committee of the Hilton Honors to compete in this prestigious event. Only World Top Ranking skaters, which Martinez ranks 27th, are requested to attend the competition.
The SM Group is proud to support athletes such as Michael Martinez, who has proven that a tropical country can succeed in a winter sport.
SM Lifestyle Entertainment Incorporated or SMLEI is the lifestyle and entertainment solutions arm of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into 12 major brands. Currently tucked under its belt are brands such as SM Cinema, Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling and Leisure Center, Exploreum, Snack Time, e-PLUS Tap to Pay, e-PLUS Digital, and SM Tickets. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.