Bloomberg TV Ph Launched To Help Increase Financial Literacy Among Pinoys

SAM_8419Now Filipinos can get a better handle on their financial affairs with nearer to home insights and advice with the entry of  Bloomberg TV Philippines.   Cignal TV and News5,  two of the country’s leading  media companies join global media giant Bloomberg Television in offering viewers 24-hour business news.

SAM_8407Financial management has been a problem for most Filipinos especially OFWs who have a problem managing their income.  This is apparent when their contract ends and they end up broke after only a few months from leaving their jobs.  The kind of information provided by Bloomberg TV is what we need right now spoken in Filipino terms, both in language and habits.  So aside from the content, delivery of the information is critical to reach a larger audience base.

SAM_8400The next door kind of news with the integration of new learnings and wiser options may be the key to economic progress for the simple tindero or tricycle owner across the street to medium-scale business owners and the CEOs  of  multinationals as well.

Bloomberg TV Philippines line-up of programs designed to deliver accurate business news and information to Filipino audiences anywhere in the country include : First Up – a morning newscast that brings viewers news and information they need to prepare for the day ahead; Top 5 – Bloomberg TV Philippines’ newsbreaks that present five most interesting stories of the hour; Starting Gate – a show that brings excitement to today’s market players as they wait for the stock market’s opening bell ; and In The Loop – an evening newscast that presents the day’s biggest stories in the Philippines, the region and beyond – discussing issues with critical analysis and insightful commentary.SAM_8389

On the lighter side of business are talk shows like: Smart Moves – a one-on-one with a leader in the private, public or civil sector, focusing on decisions toward success; Insight– a program that tackles the latest developments in the dynamic world of marketing – whether inbound or outbound, peddling a product or building a brand; Political Capital – an avenue that highlights politics, governance, public policy and economy and its effect on Philippine business; Bright Ideas – a show that promotes entrepreneurship; and Bloomberg Viewpoints – a collection of excerpts from the best interviews of the week on Bloomberg TV’s global network.

SAM_8381Serving the latest business news and features are Bloomberg TV Philippines’ dedicated and able crop of news anchors which combine fresh faces and well-known personalities with impressive track records in both mass media and business. They are solidly backed by Bloomberg Television’s global network of 2, 400 news professionals in 150 bureaus across 73 countries worldwide.  The news team includes top-notch entrepreneur, multi-talented visionary and social advocate Quintin PastranaShawn Yao who is a seasoned TV correspondent and versatile multimedia artist; finance analyst, management specialist and the team’s Bloomberg Terminal whiz, JP Ong; corporate lawyer and commercial arbitration specialist, Jean de Castro; and veteran international business reporter who came home to join Bloomberg TV Philippines, Regina Lay. Joining them are: the country’s foremost expert on international trade, economist and law professor, Tony Abad; Silicon Valley geek slash marathoner slash social entrepreneur, Michael Alimurung; and marketing whiz and media man, Rod Nepomuceno.
SAM_8409Now Pinoys will be better informed with Bloomberg TV and Cignal TV’s nation-wide reach of world-class business  information  now easily within reach.  Bloomberg TV Philippines, which  airs  this coming September 2015 (Channel 8 SD and Channel 127 HD), underscores the economic gains of the Philippines as the second fastest-growing economy in Southeast Asia today.

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