It all starts with a dream—travel, education, a new home or car. Then you work hard for it which may take years. BPI wants to help you out make it happen faster and smarter. The good news is . . . yes, you can make it happen with BPI.
At the recent “Make the best happen” campaign launch of the Bank of the Philippine Islands (BPI), they presented an animated video to remind everyone that we can make anything we’d love to happen, happen. Along with the video, BPI also created a microsite Makethebesthappen.ph to address specific goals that are common to most. The articles offer practical tips on travel, health, parenting, shopping, dining and planning for the future. Ma. Corazon S. Remo, BPI Senior Vice President and Head of Strategic and Corporate Planning Division presented a quick tour of the site which shows several helpful reads such as listings of secret food stops outside Metro Manila, quirky Korean tours, inspiring workouts, some necessary life purchases, and how to teach kids to save money.
The event included booth hopping and earning prizes at every stop. These booths were meant to give the guests an idea on what life goal they could pursue. There were some canapés and wine at the dining booth, photo taking at the travel booth, pseudo-retail therapy at the shopping booth, exercise routines at the health booth and art at the parenting booth. At the future booth, BPI’s investment counselors shared their recommendations on how to reach our goals as they listened and did some pencil pushing keeping in mind our concerns and perceived limitations. Together, barriers were identified as well as ways to break them down or move around them were discussed.
“We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client. BPI empowers Filipinos to make the best of their life happen by providing innovative and accessible financial solutions,” explained Cezar P. Consing, BPI President and CEO.
“We put a premium on understanding our clients and their needs, and as people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI enables them to accomplish those goals and aspirations better, faster and more efficiently. With BPI’s Make the Best Happen campaign, people come first,” shared Tricia Quiambao, Head of BPI’s Strategic Brand Management.