Playing with your imagination, re-creating your world and character, can be a lot of fun for children. I say that for a fact as I too was into imaginative play as a child, Who didn’t pretend to be a superhero or some cartoon character when they were young? Alaska Milk decided to enhance this entertaining past time with cardboard props after enjoying a healthy drink.
Alaska Ready-to-Drink (RTD) Milk Kids line, Alaska Choco, Sweet Milk, and Yoghurt Drinks, has joined hands with Disney to officially introduce its fun-filled “Who will you be today?” campaign for kids – launching specially designed Disney Frozen and Marvel themed milk drinks.
Kids will get to enjoy and choose their own adventure through different Frozen and Marvel characters along with the delicious selection of milk flavors. Moms, on the other hand, are assured that Alaska Ready-To-Drink Kids Milk is healthy and nutritious for their kids.
“Our commitment in Alaska RTD Kids is for every kid to start with a nourished mind and body through our healthy and nutritious drink selection. And our collaboration with Disney allows kids to be more creative and imaginative, which are essential building blocks in a child’s all-around development,” shares Blen Fernando, Marketing Director of Alaska Milk Corporation.
Alaska has been a strong advocate of healthy child development through its consistent efforts in ensuring every child gets proper nutrition. Inside every Alaska RTD Choco and Sweet Milk drinks, there’re the most essential vitamins and nutrients that support an active kid’s lifestyle. Alaska Yoghurt Drink contains naturally fermented good bacteria that aids in proper digestion as well. Disney Frozen and Marvel packaging designs also encourage kids to play by cutting out different characters and accessories from the back of the packs.
Mr. Hiroki Horino, GM – Disney Consumer Products, Southeast Asia said, “We are happy that we are able to inspire kids and families everywhere through our stories and characters to adopt healthy lifestyles.”
Alaska RTD Kids line’s new Disney and Marvel themed milk drinks will roll out in leading grocery stores and supermarkets nationwide starting April 2016.
About Alaska Milk Corporation – Founded by Mr. Wilfred Uytengsu, Sr. in 1972, Alaska Milk Corporation was established with a generous vision to provide affordable milk products to the Filipino people. Starting from its initial product line of evaporated filled milk and sweetened condensed filled milk, Alaska was able to efficiently grow its portfolio to include powdered milk, ready-to-drink milk, culinary creams, and coffee creamer. Continuing the legacy of its founder, Alaska Milk today provides affordable nutrition across different life stages to every Filipino family – nurturing, caring, reliable and trustworthy. For more information, please visit: http://www.alaskamilk.com