A Mother’s Health should be given due attention for obvious reasons. She is the backbone of the family, the cheerleader, the nurse, the cook, the cleaning lady, the teacher, the disciplinarian, the security guard . . . you name it, all automatically part of her resume. She is the EVP (Every Vacant Position)—she takes all the unclaimed positions by default. She must have a personal advocacy of wellness as she is responsible for the family’s survival.
Procter and Gamble together with Robinsons Supermarket join forces with mothers to push this Wellness Moms Movement – a movement of change by mothers rallying as one for a better and healthier lifestyle.
Celebrity mothers and special guests were present during the official launch of Wellness Moms by Procter & Gamble and Robinsons Supermarket held recently at Marco Polo Ortigas, where different aspects of motherhood—Baby, Family/Household, and Personal Wellness—were openly discussed by celebrity mom guests Denise Laurel, Nikka Martinez-Garcia, and host Issa Litton during the talk show that highlighted as well P&G’s own wellness products and how they fit into one’s life.
For example, Mom’s son returns home after playing outside, washing his hands with Safeguard for 99.9% germ protection before eating dinner. After mealtime, Mom can now easily wash away the grease of the dirty dishes with Joy Antibac, as well as any stains on her son’s clothes with Ariel Power Gel. Night time arrives and her baby daughter needs to sleep, so Mom soothes baby with Vicks Baby Rub, putting on her Pampers for a dry, peaceful sleep, covering her in a soft, comfy blankie, thanks to Downy Baby Gentle. These wellness products and their home benefits were presented in the Mealtime Tips and Bedtime Tips Wellness videos released online.
Moms shared their personal tips and bytes of advice to one another, talking about how Wellness Mom products have helped make their life at home an easier, safer, healthier and happier one. Also, to further showcase the unity of this movement, a special Moms for Wellness mosaic wall made up of photos of different moms around the country was also revealed.
Aside from P&G, Robinsons Supermarket, who has always supported the wellness movement, has proven that two is better than one when it comes to progress and change. This mutual undertaking paved the way for a solid partnership, which was also officially revealed through the Wellness Moms promo! From now on, whenever one buys three of the participating Wellness Moms products (Safeguard, Joy Antibac, Ariel Power Gel, Downy Baby Gentle, Oral-B, Pampers, or Vicks Baby Rub) at any Robinsons Supermarket, he/she will instantly receive Robinsons Supermarket GC’s worth 50 pesos!
The media launch of the new Wellness Moms movement was not only an informative event, but also a fun gathering of moms who only want what’s best for their families. With games, new knowledge, and special P&G and Robinsons Supermarket giveaways, moms made their way home with an extra push of encouragement and motivation to continue living the Wellness Moms life.